A Children's Fashion House

Designing what's next in baby & kids fashion.

We create stylish, on-trend collections featuring trusted names, thoughtful details, and our signature sets that deliver a complete look like no other.

A child in a Picolette by Olivia Culpo look
Ted Baker spring look
Bloomin' Family of Brands

Six trusted names. One complete look.

We license and reimagine beloved fashion houses for the nursery and beyond — from newborn layettes to toddler and kids ready statement pieces.

Rachel Zoe
Picolette · by Olivia Culpo
Catherine Malandrino Baby
Hallmark Baby
Shabby Chic
Baker · by Ted Baker
About Us

A children's fashion house, built on heritage.

Founded in 2018, Bloomin' Baby is the children's fashion division of G Mason Group. Our teams are dedicated to designing best-in-class, on-trend collections for our customers.

Children's Apparel Experts

A team of industry leaders and children's apparel experts with deep experience across every category, newborn to kids.

EDI Capable

Fully EDI capable, enabling retailers to manage products and orders across a range of digital channels via automation.

Distribution

Bicoastal distribution centers let our retail partners maintain business continuity and speed to floor.

Turn-Key Design

A complete design-to-delivery solution — trend and competitive analysis, market research, design, packaging, PDQs, and shippers.

Manufacturing

Exclusive manufacturing partnerships across China, India, Mexico, Malaysia, Cambodia, and Vietnam to meet retailer needs at any scale.

Signature Sets

A complete look, like no other.

Our signature sets are designed to snap together — bodysuit, bib, bloomer, and hat coordinated in one print story. Every piece is sold floor-ready, so a single style becomes a complete gifting moment your customers can't put down.

Baby in a Picolette garden-party look
Ted Baker signature set
Rachel Zoe signature set
Picolette by Olivia Culpo — campaign portrait
Picolette portrait
Picolette garden party
Picolette birthday party
RZ Baby heart-print set
RZ Littles strawberry dress
RZ Littles floral dress with fur vest
Baker by Ted Baker — spring collection
Baker by Ted Baker varsity jacket set
Baker by Ted Baker hoodie set
Baker knit two-piece
Our Approach

Built on three simple promises.

01

Trusted names

Six beloved fashion houses, thoughtfully reimagined for newborns through toddlers.

02

Thoughtful details

Considered fabrics, soft finishes, and prints designed to be lived in and loved.

03

Signature sets

Coordinated pieces that snap together into a complete, retail-ready look.

Contact Us

Bring Bloomin' Baby to your floor.

Request our latest line sheets or book a market appointment — we'll help you build the right mix across every label.

15 West 37th Street, 4th Floor · New York, NY 10018